BY LEON IVEY

BY LEON IVEYBY LEON IVEYBY LEON IVEY

BY LEON IVEY

BY LEON IVEYBY LEON IVEYBY LEON IVEY

The Klein-fitzroy residence

Project Details

Year 2019

Location Long Beach, California.

Client Julien Klein and Grace Fitzroy

Project Type Residential

Working Team Individual 

Square Footage 2000

Completion Time 10 weeks

Software Procreate, DALL-E

Project Description

Concept 80s Cocaine Chic 


This project brief was easily the most experimental assignment I received as a student. The exploration of emerging technologies, such as artificial intelligence, can be a daunting task to many industry veterans. My ethos, while working on the Klein-Fitzroy Residence and generally throughout my life, is to embrace and utilize these emerging technologies as a tool to further explore possible design solutions, rather than view them as a threat to my career and livelihood. 


DALL-E, powered by OpenAI, is an example of a visualizing software incorporating artificial intelligence, and it was the program I chose to generate renderings for the Klein-Fitzroy Residence. DALL-E can formulate dozens of random images in minutes if given a prompt, such as, "a studio-quality editorial photograph in one point perspective of a hypermodern chic living room inspired by the design style of T.H. Robsjohn-Gibbings, with light stone furnishings, pale seafoam green walls lined in artwork, and dark blue and brown avant-garde furniture. Add a film effect"; however, with a bit of luck, only one of those dozens of images will satisfy a designer's vision.


After this project was presented, I concluded that an image generated from a visualizing software program powered by artificial intelligence is akin to a gestural sketch on a paper napkin. It might convey the idea of a style or solution, but these programs can be unreliable and vague. It is a useful tool for designers to adopt and incorporate into their process.

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Process book

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